The Media Standard

Events and experiences are the one product sold almost entirely without a real quality bar on the media. That has consequences.

When the content representing an experience is a flyer or a graphic rather than a picture of the moment, the customer is forced to hunt for a higher-quality input in order to commit their time and attention. On the surface a flyer can look interesting. But it does a poor job of helping someone understand what they're actually going to do with their evening. That friction adds up. It makes people work harder, decide slower, and show up less. A low bar for content means a poorer customer experience, which means less discovery and fewer people saying yes.

We hold a high bar for media, and the reason is: the host's revenue, the host's reputation, and the time of the person the host is asking to show up.

The host's revenue. A higher-quality experience for the customer means more discovery. People who trust what they see use the platform more, they find more hosts, and they attend more experiences. A low bar inundates the platform with noise, dilutes discovery, and slowly drives away the customer. The bar is what makes the discovery useful.

The host's reputation. Almost every platform has some level of moderation to create a quality experience. If the platform let anything in, the noise would degrade how a host is seen by association. Holding the line is how we make sure that being a host on Lezhure means something - and that it reflects well on the people who are actually creating culture.

The customer's time. The people browsing are spending real hard-earned hours, and the process of deciding how to allocate them should be easy and high-quality. Being a good steward of the customer's time is the same as being a good steward of the host's. That stewardship is what makes the experience trustworthy on both sides.

We look for media that helps a customer easily understand their experiences, so that hosts are highlighted individually and the quality of discovery around them is never diluted.